Pricing · flat rate · 7-day free trial

One flat rate. Every hour covered.

Rex answers every call, text, and DM. Ruby brings back the clients who went quiet. Built for appointment-based local businesses, from $99.99/mo flat with no performance fees.

7-day free trial · no card charged until day 8 · cancel anytime

Plans

Flat pricing. No surprises.

Rex and Ruby always come as a bundle, your two-person AI front desk. Every tier includes voice, text, and 11-language support, with no performance fees anywhere.

Every plan includes a 7-day free trial
$99.99/mo · flat

Micro

Coaches, trainers, consultants, barbers, lash techs, estheticians

RexRuby calendar included, or sync Google Calendar / Acuity / Cal.com · Rex answers voice, SMS, and webchat, 24/7, in 11 languages · automatic deposit collection via Stripe at booking · Ruby win-back, birthday, and no-show follow-ups

$199.99/mo · flat

Retail

Boutiques, studios, real estate, home & field services, B2B

Everything in Micro · client tracking built for lead-driven businesses · Ruby lapsed, no-show, and first-visit follow-ups

Most popular

$299.99/mo · flat

Standard

Med spas, salons, and wellness clinics

Everything in Retail · Instagram DMs on by default · Ruby's full trigger set: lapsed, birthday, no-show, first-visit, NPS, win-back · multi-location dashboard

$299.99/mo · flat

Standard Flat

Restaurants, cafes, bars, and catering

Everything in Retail · menu, reservations, and order handling · Ruby lapsed, first-visit, and win-back follow-ups · live order and delivery tracking on commerce-enabled accounts

$399.99/mo · flat

Mass Retail

Retail chains, franchises, multi-location groups

Everything in Standard · storefront, POS, and driver dispatch · Instagram DMs on by default

$999/mo · flat · HIPAA

Medical & Dental

Medical and dental practices

BAA included · voice locked to OpenAI for HIPAA compliance · document intake for ID and insurance cards

Add-ons: $99/mo Coach Pro, an insight add-on for solo operators · $349/mo additional location on any tier ($289 billed annually).

Need a custom rollout across multiple brands or locations? Email hello@rexruby.ai

Pricing questions

The fine print, answered.

Is the free trial really free?

Yes. Every plan includes a 7-day free trial, and Rex and Ruby go live immediately. No card is charged until day 8. Cancel before then and you pay nothing.

What happens if I cancel?

Every plan is month-to-month. Cancel any time, no contracts and no penalty. If you cancel during the trial, you're never charged.

Are there any performance fees or per-message charges?

No. Every tier is a flat monthly rate. There are no performance fees, no per-booking fees, and no per-message charges on any plan.

How much does an additional location cost?

An additional location is $349/mo, or $289/mo billed annually, on any tier.

How do I know which plan is right for my business?

Your plan is set by what Rex answers for, chosen when you start your trial. Medical and dental practices get a dedicated HIPAA rate, see medical & dental pricing for that tier's full breakdown.

Does annual billing actually save money?

Yes. Annual billing saves roughly 17% on every tier, billed as one annual charge instead of twelve monthly ones.

Starting at $99.99/mo. Everything included.

Both agents, every channel, 730 hours of coverage. That's 14¢ an hour. No credit card, no contracts, no performance fees.