Start with the arithmetic
There are roughly 730 hours in a month. An entry RexRuby plan is $99.99, which is about 14 cents per hour of coverage. That is the whole cost. No per-call charge, no per-minute charge, no percentage of the bookings it makes.
Now put your own number on the other side. If you pay a front desk person $18 an hour for a 40 hour week, that is about $2,880 a month before payroll taxes, benefits, and the cost of covering vacation. You know your real number better than any blog post does. Run it, then keep reading, because the price is the least interesting part of the comparison.
The four things a schedule cannot fix
Coverage. A 40 hour week covers 40 of the 168 hours in a week. The other 128 go to voicemail. That includes every evening, every weekend, and the entire holiday season for anyone selling to consumers.
Concurrency. One person handles one call. If two people call at once, one of them hears a ring and hangs up, and you never learn they existed. An agent takes the call, the text, and the Instagram DM in the same minute.
Consistency. The qualifying questions get asked the same way on the fortieth conversation of the day as on the first. The deposit link gets sent every time. The follow-up does not get skipped because the front desk was covering the register.
Language. Eleven languages, detected on the first message and held for the whole conversation. Most small businesses cannot staff for that at any price.
Where the hire still wins
This is where most comparison posts get dishonest, so here is the real answer.
A person is better at a complicated consultation, at a customer who is upset, at reading the room when something has gone wrong, and at the kind of relationship a repeat client builds over years. They are better at judgment calls that fall outside anything you wrote down. They can walk to the back and check.
The businesses that get the most out of this do not fire anyone. They route the repetitive, high-volume, time-sensitive work to the agent so the person at the desk is free for the work that actually needs them. When someone asks for a human, the agent hands off with the context already collected.
What $99.99 actually includes
The entry plan is not a stripped demo. It answers all eight channels: SMS, voice, webchat, email, Instagram, Facebook, TikTok, and WhatsApp, with Facebook and TikTok staying off until you connect them. It books into your live calendar. It texts a Stripe deposit link when a booking needs one. It runs the retention side too: the 45 day lapse reach-out, no-show follow-up, first-visit check-in, birthday notes, review asks, and referral asks.
Every plan sends you a proof email every Monday with the actual numbers from your week, so the value question stops being a matter of opinion after seven days.
The tier ladder
You move up a tier for what the business is, not for how much it uses the product.
- $99.99 for solo operators, coaches, trainers, consultants, and personal care such as barbers, lash and nail techs, and estheticians
- $199.99 for boutiques and studios, real estate, and home and field services
- $299.99 for med spas, salons, wellness and allied health, restaurants, cafes, and catering
- $399.99 for multi-location and franchise retail, which unlocks the storefront, point of sale, and delivery driver tools
- $999 for medical and dental, which adds the HIPAA module, document intake, and a signed BAA
Additional locations are $349 a month, or $289 billed annually. Everything is flat. Nothing takes a cut of what it books.
The part that decides it
Read a spec sheet for long enough and every one of these products sounds the same. So do not read one. Signup takes about twenty minutes and puts a live phone call in front of you before the payment step: you name the business, name the agent, pick its voice from real preview audio, teach it your services, and then talk to it in your browser. If it sounds wrong, you close the tab and you have spent twenty minutes and no money.
Seven day free trial after that, and no card is charged until day eight. Start at /start, or see the full price grid.