Rex Shield + Ruby Lifetime

Zero bar complaints.
Clients for life.

Rex Shield monitors every case for communication gaps and sends AI-generated updates before clients get frustrated. Ruby Lifetime nurtures every resolved case into a lifetime of referrals across practice areas.

Rex Shield

The #1 bar complaint, solved.

25-40% of all bar complaints are about communication failures

Communication Gap Detection

Rex Shield monitors case activity. When no client contact happens for 14+ days, it auto-generates a personalized status update: "We received the police report on March 15 and sent the demand letter March 20. Next step: insurance company response within 30 days."

Sentiment Monitoring

When a client sends a frustrated email or leaves a tense voicemail, Rex Shield flags it immediately — before it becomes a bar complaint. Your team gets a priority alert.

Monthly Case Health Report

Every month, attorneys get a dashboard: which clients are at risk, which cases need attention, and overall communication health score.

See Rex Shield in action

A 60-day case timeline — every communication gap caught, every client kept informed.

Day 1Case opened

Welcome email sent automatically with case overview, team intro, and communication expectations.

Day 14Communication gap detected

No client contact in 14 days. Status update auto-sent: "We received the police report and sent the demand letter. Next step: insurance response within 30 days."

Day 28Client replied with question

Routed to attorney with AI-suggested response. Response time: under 4 hours.

Day 45Demand letter sent

Client notified with milestone update: "Great news — your demand letter was sent today. We'll follow up if we don't hear back within 30 days."

Day 60Settlement offer received

Priority alert to attorney + client notification. Case health score: 98/100.

Ruby Lifetime

One client. Seven legal needs.
A lifetime of revenue.

A PI client today needs estate planning in 5 years, a divorce attorney in 7, a business lawyer when they start a company. Ruby knows — and routes every future need.

The Client Journey

One car accident client generates six referrals across a decade.

Year 0Car accidentPI attorneySIGNED
Year 2Bought a houseReal estate attorneyREFERRED
Year 3Started a businessBusiness attorneyREFERRED
Year 5Had a childEstate planning attorneyREFERRED
Year 7DivorceFamily law attorneyREFERRED
Year 10Workers comp claimEmployment attorneyREFERRED

Ruby’s Referral Triggers

How Ruby detects life events that create legal needs.

Public Records Monitoring

Property purchases, business filings, marriage licenses, court records — Ruby watches them all.

Behavioral Signals

Website visits, email engagement, content downloads — digital body language that signals a legal need.

Calendar Triggers

Birthdays, anniversaries, statute deadlines, policy renewals — time-based events that create opportunities.

Attorney-Initiated

One-click referral from the attorney dashboard. Heard something in a meeting? Route it instantly.

One-Click Referral

Ruby makes referring cases to other firms effortless. One click. Rex qualifies the new case. The right firm in the network gets a warm, pre-qualified handoff. You earn a referral fee. The client gets a seamless experience.

The Numbers

Without Ruby

0referrals from past clients
$0residual revenue
100%client churn after case

With Ruby

5-7referrals per client lifetime
$12,000+residual revenue per client
0%churn — every client is a client for life

Every client you’ve ever had still needs a lawyer.
Ruby finds out when.